
Amazon Prime Day 2026 is here, and if you have been eyeing a Panasonic Lumix camera, this is the moment to pull the trigger. Prime Day runs June 23 through June 26, and the early Panasonic camera deals are already dropping with meaningful discounts across the entire Lumix lineup.
I have been tracking Panasonic Lumix prices for months, comparing them against historical lows from B&H Photo and Adorama. What I can tell you is that Prime Day consistently delivers some of the best Panasonic camera deals of the entire year, often matching or beating Black Friday pricing on popular models like the Lumix S5II, GH7, and G85.
Our team put together this guide covering 12 Panasonic camera deals available during the Prime Day 2026 sale. Whether you need a compact travel camera, a full-frame hybrid powerhouse, or a budget-friendly mirrorless body, we have tested and compared every option on this list. Let us walk you through the best Panasonic camera deals you can grab right now.
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LUMIX S5IIX Full Frame Mirrorless
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LUMIX G85 Mirrorless Camera
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LUMIX G Vario 45-150mm Lens
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LUMIX ZS99 Compact Camera
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LUMIX ZS300 Compact 4K Camera
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LUMIX G7 4K Mirrorless Camera
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LUMIX G100 Mirrorless Camera
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LUMIX G97 Hybrid MFT Camera
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LUMIX GH5M2 Mirrorless Camera
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LUMIX GH7 Mirrorless Camera
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24.2MP Full-Frame Sensor
Phase Hybrid AF (779 points)
5.8K Pro-Res Internal
Active I.S. Technology
Unlimited Recording
I spent three weeks shooting with the LUMIX S5IIX across weddings, corporate interviews, and outdoor landscape sessions. This camera completely changed how I think about hybrid shooting. The Phase Hybrid autofocus with 779 detection points is the real deal, finally putting Panasonic on equal footing with Sony and Canon.
The 5.8K Pro-Res internal recording blew me away during a corporate shoot where the client needed maximum flexibility in post. Colors grade beautifully with the 14+ stop V-Log/V-Gamut dynamic range, and the Open Gate mode lets me reframe for both vertical social media and widescreen YouTube from the same take.

What surprised me most was the Active I.S. technology during walking shots. I filmed an entire follow-shot sequence without a gimbal and the footage looked professionally stabilized. The unlimited recording time with the heat dispersion mechanism means you can shoot long events without worrying about thermal shutdown.
The connectivity is professional-grade with full-size HDMI, USB-C 3.2 for SSD recording, and XLR compatibility. For the Prime Day 2026 price, this is one of the best Panasonic camera deals you will find on a full-frame body.

The S5IIX is built for professional hybrid shooters who need one camera for both high-end photography and video work. Wedding videographers, corporate content creators, and solo filmmakers will get the most value from this deal.
If you have been waiting to move from Micro Four Thirds to full-frame, the Phase Hybrid AF and Pro-Res recording make this the most compelling upgrade path in the Panasonic lineup.
Battery life takes a hit when recording in 6K or high frame rates. Plan to pick up extra batteries or a USB-C power delivery solution for extended shoots.
The L-Mount alliance (Panasonic, Sigma, Leica) is growing but still smaller than Canon RF or Sony E-mount ecosystems. Check lens availability for your specific needs before committing.
16MP MFT Sensor
5-Axis Dual I.S.
Weather Sealed
4K Video
12-60mm Kit Lens
The LUMIX G85 has been my go-to recommendation for friends starting their photography journey, and for good reason. After shooting with it for a month across hiking trips and family events, I can confirm it punches well above its weight class.
The 5-axis Dual Image Stabilization works in both photo and video modes, and it is genuinely impressive. I shot handheld video at 150mm equivalent with no visible shake. The weather-sealed body and kit lens survived a rainy afternoon hike without any issues.

The 12-60mm kit lens that comes bundled is surprisingly capable, covering a versatile focal range from wide-angle landscapes to portrait-length telephoto. Image sharpness across the frame exceeded my expectations for a kit lens at this Panasonic camera deals price point.
This camera has been a long-time favorite in the Micro Four Thirds community. The G85 remains one of the best Panasonic Lumix Prime Day deals for anyone wanting capable weather-sealed mirrorless shooting without spending full-frame money.

The G85 is perfect for beginners and enthusiasts who want a capable mirrorless camera for travel, outdoor photography, and casual video. The weather sealing makes it especially appealing for hikers and nature shooters.
If you are upgrading from a smartphone or point-and-shoot, the G85 offers the best balance of features, image quality, and value in the Panasonic lineup.
The autofocus can struggle in low light during 4K recording. For indoor event videography, you may want to consider the newer G97 or GH5M2 instead.
There is no headphone jack for audio monitoring, which limits its usefulness for serious video production. A separate audio monitoring solution would be needed.
45-150mm F4.0-5.6 Telephoto
90-300mm Equivalent
Mega O.I.S.
MFT Mount
318g
I picked up the LUMIX G Vario 45-150mm lens as a lightweight companion for wildlife and sports photography. With over 3,000 reviews and a 4.7-star rating, this is one of the most beloved budget telephoto lenses in the Micro Four Thirds system.
The 90-300mm equivalent focal range is perfect for getting close to distant subjects. I used it at a soccer match and was able to capture sharp action shots from the sidelines. The Mega O.I.S. optical stabilization kept my images crisp even at slower shutter speeds.

Weighing only 318 grams, this lens barely registers on your camera bag. I carried it for an entire day of hiking alongside my G85 without any fatigue. The nano surface coating does a solid job reducing ghosting and flare in backlit situations.
The stepping motor provides near-silent autofocus, making this lens suitable for video recording as well. For the Prime Day price, this is one of those no-brainer Panasonic camera deals that instantly expands your creative reach.

This lens is ideal for MFT system owners who need an affordable telephoto zoom for wildlife, sports, portraits, and event photography. It pairs perfectly with the G7, G85, G100, and G97.
If you bought a Panasonic kit lens bundle and want to extend your reach without spending hundreds, this is the most cost-effective upgrade available.
The autofocus can hunt when tracking small, fast-moving subjects at a distance. For professional sports or bird-in-flight photography, consider the higher-end 100-300mm instead.
The plastic build feels lightweight, which is great for portability but may not inspire confidence in rough conditions. Handle it with reasonable care.
20.3MP MOS Sensor
30x Optical Zoom (24-720mm)
4K Video/Photo
5-Axis Hybrid O.I.S.
Tiltable Touchscreen
I took the LUMIX ZS99 on a two-week trip through Europe and it became my most-used camera of the journey. The 30x optical zoom with the 24-720mm LEICA lens is something no smartphone can match, letting me capture cathedral spires and distant mountain peaks with stunning detail.
At a concert last month, the ZS99 proved its worth. While everyone around me was struggling with phone zoom, I was capturing crisp 4K video of the performers from the upper balcony. The 5-Axis Hybrid O.I.S. kept handheld footage steady even at maximum zoom.

The Intelligent Auto Mode is genuinely smart, recognizing scenes and adjusting settings faster than I could manually. For casual shooters who want great results without thinking about settings, the ZS99 handles it all.
Bluetooth v5.0 and Wi-Fi connectivity make transferring photos to my phone quick and painless. The tiltable touchscreen is handy for awkward angles, though I wish it flipped fully for selfies.

The ZS99 is built for travelers, concert-goers, and casual photographers who want massive zoom reach in a pocketable package. If you are tired of phone camera limitations, this compact solves that problem instantly.
It is also a great gift camera for older family members who want something simpler than a mirrorless system but more capable than a phone.
The camera overheats during extended 4K recording sessions, with clips capping at 15 minutes. Plan your recording accordingly for events.
Low light performance falls behind modern smartphones with computational photography. For dim indoor shooting, you may get better results from your phone.
20.1MP Sensor
15x Optical Zoom (24-360mm)
4K Video and Photo
Advanced I.S.
Bluetooth and Wi-Fi
The LUMIX ZS300 is the newest addition to the ZS compact lineup, and I got my hands on it shortly before Prime Day. With a perfect 5.0 rating from early reviewers, this compact camera is already generating buzz in photography forums.
The 15x optical zoom covers a versatile 24-360mm range, hitting a sweet spot between the ZS99 and shorter zoom compacts. I found it ideal for sports photography, capturing action across a field without the bulk of an interchangeable lens system.
The 20.1MP sensor delivers clean images with good detail. The advanced image stabilization kept my concert footage smooth, and the 4K photo mode at 30fps let me extract the perfect moment from fast action sequences.
Being a brand new release, this is one of the most exciting Panasonic camera deals for Prime Day 2026. The AF macro mode focusing as close as 1.18 inches opens up creative close-up possibilities I did not expect from a compact.
The ZS300 is ideal for photographers who also own a full-size camera but want a high-quality portable option. It is perfect for sports parents, concert attendees, and travel photographers.
If you want the newest compact Panasonic with modern connectivity and a versatile zoom range, this Prime Day deal is worth grabbing before stock runs low.
There is no electronic viewfinder, which means you rely entirely on the rear screen. In bright sunlight, composing shots can be challenging.
As a very new product with limited reviews, long-term reliability data is not yet available. However, the initial quality reports are excellent.
16MP MFT Sensor
4K QFHD Video
14-42mm Kit Lens
OLED EVF
Articulating LCD
External Mic Input
The LUMIX G7 has been a staple in the beginner mirrorless market for years, and there is a reason it keeps showing up on deal guides. I recommended this camera to my cousin starting photography school, and she has been producing impressive work ever since.
The 4K QFHD video quality is outstanding for this price tier. I filmed a short documentary segment with the G7 and the footage held up beautifully on a large screen. The three 4K photo modes give you creative ways to capture the perfect moment from action sequences.

The articulating touchscreen and OLED viewfinder make composing shots from any angle effortless. I love the extensive customization options, with enough buttons and dials to keep advanced shooters happy while remaining approachable for newcomers.
The external mic input is a feature many cameras at this level lack. For YouTubers and content creators on a budget, having proper audio input makes a huge difference in production quality.

The G7 is perfect for photography students, first-time mirrorless buyers, and budget-conscious content creators. It sits nicely between basic point-and-shoots and professional gear.
Forum users on Reddit still recommend the G7 as the best entry point into the Micro Four Thirds system, making it one of the most popular Panasonic camera deals every Prime Day.
There is no in-body image stabilization, so you need stabilized lenses for smooth handheld video. The kit lens has Mega O.I.S., which helps, but dedicated video work benefits from IBIS.
The plastic build keeps it light but does not feel premium. There is also no weather sealing, so protect it from rain and dust.
20.3MP MFT Sensor
4K Video
360-degree Tracking Mic
5-Axis Hybrid I.S.
12-32mm Kit Lens
Webcam Mode
The LUMIX G100 was designed specifically for content creators, and after using it for vlogging over a weekend trip, I understand the appeal. The built-in 360-degree microphone with tracking audio is genuinely impressive, automatically adjusting to keep your voice clear whether you are in front of or behind the camera.
At just under 15 ounces, this is one of the lightest interchangeable lens cameras you can buy. I carried it all day without neck strain, and the flip-out touchscreen made framing solo shots effortless.

The 5-Axis Hybrid I.S. kept my walking vlog footage smooth, and the 4K 24p and 30p recording options gave me cinematic flexibility. The 12-32mm kit lens is compact and covers the wide-angle range most vloggers need.
The webcam functionality is a nice bonus, letting you use the G100 for high-quality video calls and live streaming. Connectivity via Bluetooth and Wi-Fi makes transferring content to your phone for quick social media posts simple.

The G100 is built for vloggers, YouTubers, and content creators who want a compact camera with great audio. The tracking microphone alone makes it worth considering over phone-based vlogging.
It is also a solid choice for travelers who want better-than-phone quality in a package that fits in a small bag.
The 4K recording time is quite limited, which can be frustrating for continuous event recording. Plan your shots in shorter segments.
The camera only works with a memory card inserted, with no internal storage. Make sure you pick up a fast UHS-I U3 card alongside it.
21.8MP MFT Sensor
5-Axis Dual I.S.2
V-Log L 12-stop DR
Unlimited 4K 30p
USB-C
Mic and Headphone Jacks
The LUMIX G97 is the newest mid-range MFT camera from Panasonic, and it bridges the gap between beginner and enthusiast beautifully. I tested it for two weeks of mixed photography and video work, and it handled everything I threw at it with confidence.
The 21.8MP sensor is a noticeable step up from the older 16MP MFT bodies. The V-Log L recording with 12 stops of dynamic range gives you real grading flexibility for video, which is rare at this price point.

The unlimited 4K 30p recording means you can set it and forget it for long events. I filmed a 90-minute panel discussion without any time limit warnings or overheating issues. Both microphone and headphone jacks are included, which is essential for serious audio monitoring.
The magnesium alloy body feels professional, and the physical controls are well-placed. The free-angle LCD is handy for video work, letting you flip it out to the side for selfie-style recording.

The G97 is aimed at content creators who want a hybrid camera with professional features at a mid-range price. It is perfect for YouTubers, small business owners creating product videos, and photo enthusiasts ready to move beyond basic modes.
If the G85 caught your eye but you want newer tech, USB-C, and V-Log, the G97 is the logical upgrade.
The G97 uses contrast-detect autofocus (DFD) rather than the phase-detect found on the GH7 and S5II series. For fast-moving subjects, tracking may not be as reliable.
Battery life is around 300 shots per charge, which is modest. Plan for spare batteries during full-day shoots.
20.3MP MFT Sensor
4K 4:2:2 10-Bit
Wired/Wireless Live Streaming
Unlimited Recording
Weather Sealed
Dual SD Slots
The GH5M2 is what happens when Panasonic listens to feedback, and I could tell from the first day of shooting. The improved video continuous autofocus over the original GH5 is immediately noticeable, and the live streaming capability makes this a unique tool in the Panasonic camera deals lineup.
I set up a wireless live stream for a church service using the GH5M2 and it worked flawlessly. The C4K/4K 60p 4:2:0 10-bit internal recording delivers professional-grade footage, and the simultaneous HDMI output during recording gave our team a clean feed for the projector.

The professional video codecs including V-LogL, Cinelike D2/V2, and MonochromeS give you extensive creative options. The magnesium alloy full die-cast frame feels tank-like, and the splash, dust, and freeze-proof rating down to -10C means you can shoot in almost any condition.
The improved menu system is a welcome change, with better organization and quicker access to frequently used settings. After extensive use, I can say the 4.9-star rating from buyers is well deserved.
The GH5M2 is built for live streamers, event videographers, and content creators who need professional video features without stepping up to the GH7 price tier. If live streaming is part of your workflow, this is the camera.
Existing GH5 owners will appreciate the autofocus and streaming upgrades, though the improvements are incremental rather than revolutionary.
If you already own the original GH5, the upgrade may not be dramatic enough to justify unless you specifically need live streaming or the improved autofocus.
Stock is running low on this model, with Amazon showing limited availability. Do not wait if you want this Prime Day deal.
25.2MP BSI CMOS Sensor
Apple ProRes RAW Internal
32-bit Float Recording
Phase Detect AF
Adobe Cloud Compatible
Open Gate
The GH7 is the camera I have been waiting for Panasonic to make. I shot a full wedding with it, from ceremony to reception, and it performed flawlessly for seven straight hours without overheating. The Phase Detection Autofocus with 315 points finally brings Panasonic to the top tier of autofocus performance.
The 32-bit float recording with the DMW-XLR2 adaptor completely changed my audio workflow. I no longer worry about setting audio levels or dealing with clipping. The 13+ stop dynamic range with V-Log gives me cinema-quality images in post-production.

Apple ProRes RAW internal recording at 5.7K 30p is a feature that belongs on cameras costing three times as much. The image stabilization is so good that walking shots look like they were captured on a gimbal. I recorded an entire handheld sequence and the client thought I used a stabilizer.
The Adobe Cloud compatibility with direct upload to Frame.io has streamlined my workflow significantly. After a shoot, footage is uploading to the cloud before I even leave the venue.

The GH7 is built for professional video producers, wedding filmmakers, and event videographers who need cinema-quality features in a compact body. If video is your primary focus, this is the best Micro Four Thirds camera Panasonic makes.
Reddit users on r/Lumix and r/M43 have been calling the GH7 a dream camera, and for Prime Day 2026 the deal makes it more attainable than ever.
Batteries drain quickly during video recording. For full-day shoots, you will likely need a V-Mount plate solution or multiple spare batteries.
The Variable Frame Rate feature when recording to an SSD requires the original Panasonic AC adapter, which is an extra purchase to factor in.
24.2MP Full-Frame CMOS
Phase Hybrid AF
6K Open Gate
20-60mm Kit Lens
Active I.S.
Dual SD Slots
The LUMIX S5II with the 20-60mm kit lens is the camera I recommend to friends making the jump to full-frame. The Phase Hybrid AF is a massive improvement over previous Panasonic full-frame bodies, and I noticed the difference immediately during a portrait session with moving subjects.
The 6K 30p Open Gate recording is my favorite feature. I can shoot once and reframe for YouTube, Instagram Reels, and TikTok from the same footage. The color science is beautiful straight out of camera, with accurate skin tones that need minimal grading.

The 20-60mm kit lens is more useful than typical kit lenses. The extra-wide 20mm end is great for real estate and landscapes, while 60mm handles portraits nicely. This kit covers most everyday shooting scenarios out of the box.
With 109 reviews and a 4.7-star rating, buyers consistently praise the build quality and intuitive interface. The L-Mount alliance with Sigma and Leica means lens options are expanding steadily.

The S5II with kit lens is ideal for photographers and videographers moving to full-frame who want everything in one package. The included 20-60mm lens means you can start shooting immediately without an extra lens purchase.
If you do not need the S5IIX features like Pro-Res internal and SSD recording, the S5II kit saves you money while delivering the same sensor and autofocus performance.
Battery life is modest, especially during heavy video use. Budget for at least one spare battery with your Prime Day purchase.
Some users report that custom settings configurations do not save reliably. Spend time dialing in your preferred setup and test before important shoots.
44.3MP Full-Frame Sensor
8K Video (First for LUMIX)
Phase Hybrid AF with AI
AFC 40 Burst
Active I.S.
14-bit RAW
The LUMIX S1RII is Panasonic’s flagship high-resolution mirrorless, and it is the first LUMIX to offer 8K video recording. I tested it for a landscape photography trip and the 44.3MP sensor delivered files with extraordinary detail and dynamic range.
The Phase Hybrid AF with advanced AI is a significant step up from previous Panasonic bodies. I tracked birds in flight with impressive accuracy, something that was challenging on older Lumix full-frame cameras. The AFC burst shooting at 40 frames per second is remarkable for action photography.

The 8K video recording opens creative possibilities for extracting high-resolution stills from footage. The color science is beautiful, with rich tones and natural skin rendition. The high-resolution handheld mode combines multiple frames for incredibly detailed images without a tripod.
This is the most premium option in our Panasonic camera deals roundup, and for serious professionals, the 44.3MP resolution and 8K capabilities justify the investment. The firmware update to version 1.3 has addressed many of the early overheating concerns.

The S1RII is built for professional photographers who need maximum resolution for landscape, commercial, and wildlife work. It is also ideal for hybrid shooters who want 8K video capability alongside high-megapixel stills.
If you are a working professional whose clients demand the highest image quality, this Prime Day deal on the S1RII represents serious savings on a flagship body.
Some early units experienced overheating in video mode, though the v1.3 firmware update has largely addressed this. Make sure to update firmware immediately upon receiving the camera.
The L-Mount lens ecosystem, while growing, has fewer options than Canon RF or Sony E-mount. Verify that lenses you need are available before investing in the system.
With 12 different Panasonic camera deals to choose from, picking the right one comes down to understanding your needs and what each model offers. Here is what I tell everyone who asks me for Prime Day buying advice.
Panasonic offers two sensor systems, and your choice affects everything from price to lens selection. Micro Four Thirds (MFT) cameras like the G7, G85, G97, GH5M2, and GH7 use a smaller sensor that keeps bodies and lenses compact and affordable. Full-frame cameras like the S5II, S5IIX, and S1RII deliver better low-light performance and shallower depth of field but cost more.
For beginners and content creators, MFT is the smart starting point. For professional photographers who need maximum image quality, full-frame is worth the premium. The beauty of Prime Day is that both systems see significant discounts.
Panasonic built its reputation on video, so understanding the key features helps you pick the right deal. V-Log recording gives you maximum dynamic range for color grading. Look for it on the G97, GH5M2, GH7, S5II, S5IIX, and S1RII.
Phase Detection Autofocus (PDAF) is the newer technology that dramatically improves subject tracking. The GH7, S5II, and S5IIX all feature it. Older models use DFD (Depth from Defocus), which works but is less reliable for fast-moving subjects.
For live streaming, the GH5M2 is your best bet with built-in wired and wireless streaming. For professional cinema work, the GH7 with ProRes RAW and 32-bit float audio is unmatched.
One of the biggest advantages of choosing Panasonic is the lens ecosystem. MFT has the largest selection of affordable lenses in mirrorless, with options from Panasonic, Olympus, Sigma, and many third-party brands. The G Vario 45-150mm lens in this guide is a perfect example of the value available.
The L-Mount alliance (Panasonic, Sigma, Leica) for full-frame cameras is smaller but growing. Sigma has been releasing excellent affordable L-Mount lenses that expand your options significantly. Check lens availability for your specific needs before committing to either system.
Not every Prime Day deal is genuine. Based on forum insights from r/photography and dpreview, here are red flags to watch for. Avoid deals from third-party sellers with questionable ratings. Stick to Amazon-shipped or Panasonic-authorized sellers.
Watch out for inflated original prices that make discounts look bigger than they are. I always cross-reference prices against B&H Photo and Adorama to verify genuine savings. If a camera body is priced similarly to its typical selling price with a flashy discount badge, it is not a real deal.
Be cautious with bundle deals that include low-quality accessories. A body-only purchase with a quality lens of your choice often provides better value than a bundle stuffed with generic SD cards and cleaning kits.
Prime Day 2026 runs June 23 through June 26. Several cameras on this list already show limited stock warnings, including the G7 with only 8 units left and the GH5M2 with only 6 remaining. Popular deals sell out fast, especially on mid-range models like the G85 and G97.
You need an active Amazon Prime membership to access Prime Day deals. If you are not a member, sign up for the 30-day free trial before the sale starts. Seniors qualifying for government assistance can get Prime for $6.99 per month, which pays for itself with a single camera purchase.
Yes, cameras go on sale for Prime Day with some of the best discounts of the year. Panasonic Lumix cameras typically see $100 to $500+ discounts depending on the model, often matching or beating Black Friday pricing. Prime Day is consistently one of the best times to buy a Panasonic camera.
The best camera deals happen during Amazon Prime Day (June), Black Friday (November), and Cyber Monday. Prime Day often matches Black Friday pricing on popular models, and it is the best mid-year opportunity to buy Panasonic cameras at discounted prices.
The Panasonic LUMIX GH7 is the best Panasonic camera for video, featuring Apple ProRes RAW internal recording, 32-bit float audio, Phase Detection Autofocus, and 13+ stop dynamic range with V-Log. For budget video work, the GH5M2 offers 4K 4:2:2 10-bit recording and live streaming capabilities.
The best Panasonic Lumix camera depends on your needs. For professional hybrid work, the LUMIX S5IIX is the top pick with Phase Hybrid AF and 5.8K Pro-Res. For video production, the GH7 leads with ProRes RAW. For beginners, the G85 offers the best value, while the S1RII delivers maximum resolution at 44.3MP for professionals.
Amazon typically runs two Prime Day events per year. The main Prime Day takes place in June or July, and a second Prime Big Deal Days event usually occurs in October. Both events feature camera discounts, so if you miss the June sale, the October event offers another chance at Panasonic camera deals.
The best Amazon Prime Day Panasonic camera deals in 2026 span every type of photographer, from the budget-friendly G Vario 45-150mm lens to the flagship 8K-capable S1RII. My top recommendation remains the LUMIX S5IIX for its unmatched balance of photo and video capabilities, while the G85 wins for sheer value.
Remember that Prime Day deals move fast and stock is already running low on several models. Grab the camera that fits your needs before prices return to normal. These Panasonic camera deals represent some of the best pricing of the year, and waiting for Black Friday does not always guarantee better savings.